We discover potential and transform it into value


WE ARE A team of results-oriented place marketing experts

Where others discuss methods, tools and processes, we design actions that lead to measurable effects.
Our focus is on brand strategy implementation, but we also deal with analysis and creation. We favour experience over spectacle. For us, publicity is a tool, not an end in itself.
For over 10 years now we have supported cities, regions and organisations completing nearly 100 different projects.

Synergia is the only company in Poland to have been granted the ISO 9001:2015 quality management system certificate in:

  • designing and creating place brands;

  • designing and implementing tourist products;

  • providing training and consulting services in the fields of place marketing and tourism;

  • conducting research and analyses in place marketing and tourism.

We come from Lublin – the city of inspiration. We value personal contact with our clients, as it gives us better insight into their needs and expectations.


Creating a document as important as a brand strategy is often a test of strength between the client and the contractor. It’s also a time of hard work and it was not all smooth sailing. Any differences of opinion we had were never without a reason, as they always had creating new solutions in mind.

Maciej Łaski

Department Director / Marshal’s Office of the Łódź Voivodeship Department of Promotion and Foreign Cooperation
The excellent cooperation with Synergia at each stage of the work on the Carpathia brand allowed us to work out optimum solutions for our goals. Clearly, Synergia’s team is ready to go the extra mile in their creativity and dedication.

Dawid Lasek

Vice-President / Carpathian Euroregion Poland Association
It’s relatively easy to design a city’s brand. The difficult part is to develop and manage it on a daily basis. For me, Synergia's greatest asset is its support in our day-to-day work on the brand of Lublin. They are a reliable partner.

Krzysztof Komorski

Deputy Mayor of Lublin for Culture, Sport and External Relations


Meet the people with the experience and know-how.

Piotr Lutek

Brand strategies

Graduated from the SGH Warsaw School of Economics (Management and Marketing), and completed the Chartered Institute of Marketing’s programme. For nearly 15 years he has cooperated with a variety of international and domestic companies as marketing manager, sales director and advisor. Lecturer and doctoral student in place marketing. Member of professional organisations such as PTBRiO, PSPR and PTE.

Michał Basiński

Place brands and tourism

He has a degree in law and psychology of social communication at the Maria Curie-Skłodowska University in Lublin. Co-founder, long-term president and member of the board of the Roztocze Local Tourist Organisation. For more than 10 years he has been dealing with the practical implementation of place marketing strategies.

Jacek Pogorzelski

Brand and experience management

Owner and managing director of the marketing consultancy company Prime Code, Business Strategy Leader at Blue Fox. Doctor of economics in management sciences. Lecturer in WEMBA at the SGH Warsaw School of Economics and MBA at the Carlson School of Management, University of Minnesota and also certified marketing programmes of The Chartered Institute of Marketing in London. Instructor of management and marketing training programmes.



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