We create strategies which lead to measurable results and describe them, creating complete documentation. Each project starts with a diagnosis of the situation based on measurable indicators and ends with designing a set of indicators to measure the progress of its implementation.
Methodology
Working on a place brand strategy is always different, just as every place is unique. We pick our tools on a case by case basis, drawing from the model of 3 stages, research, concept and implementation.
We use a similar method of work when developing other strategic documents, such as promotional and marketing communication programmes and tourism development strategies for cities and regions.
Benefits
Creating and properly managing a place brand brings the following fundamental benefits:
Image – the place becomes more recognisable in Poland and abroad.
Economic – improved recognisability makes the products and services of a place more popular.
Integrative – active residents become integrated around the brand, while culture, tourism and business flourish.
Our services:
- Place brand strategies
Through studies and analyses we discover the identity of a place, its values and aspirations. Our strategies always have a practical aspect to them and form the basis for their effective implementation.
- Programmes for publicity and marketing communication
We develop brand communication programmes and plans on the basis of brand strategies and knowledge of the latest marketing methods and tools.
- Programmes for developing tourism in cities and regions
We approach tourism development from the marketing perspective as an orientation and system rather than a set of individual projects and actions. The documents become a signpost pointing the direction for implementation on the organisational, product and publicity levels.
- Brand book
It stands for so much more than just a logo or a standard visual identification system. It’s also a set of key visuals – creative graphical concepts and the definition of the brand’s language.
Implementations: Lublin, Łódzkie, Hajnówka, Carpathia, Regio Resovia, Białowieża Primeval Forest Region