Our services
From concept to reality.
Our greatest assets include extensive know-how and the experience we’ve gathered working on numerous projects in various areas of place marketing. The foundation of our services is our own unique model of implementing place brand strategies – Place Brand Trigger. In creating Strategies for Cities 2.0 we use the familiar methods of business strategic management.
Our services
Tourism experience key
The experience key is a tool for the brands of cities, tourist regions and voivodeships, which allows them to effectively manage the experience of tourists.
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Strategies for Cities 2.0
“The times when city strategies were hefty documents that just had to be there are now past. Today they assume the form of clear-cut instructions about how to compete for the money of investors, tourists, and, first and foremost, talented residents.” – Piotr Lutek
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Place Brand Trigger
Place Brand Trigger is Poland’s first model for implementing place brands. This tool makes it possible to eliminate the randomness and incidental nature of marketing activities carried out by local governments in the process of building brands.
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Effective strategies
We create strategies which lead to measurable results and describe them, creating complete documentation. Each project starts with a diagnosis of the situation based on measurable indicators and ends with designing a set of indicators to measure the progress of its implementation.
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Place Brand University
At every stage of working with place brands we are ready to provide practical knowledge and competences. We created the unique training project known as the Place Brand University for the place marketing industry.
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Studies and analyses
Research and analytical projects based on the know-how and latest technologies of the Blue Fox Company.
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The 3P of tourism
We create and implement tourism brands and design innovative solutions responding to the needs of tourists.
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