Michał Basiński

He has a degree in law and psychology of social communication at the Maria Curie-Skłodowska University in Lublin. Co-founder, long-term president and member of the board of the Roztocze Local Tourist Organisation. For 15 years, he has been dealing with the practical implementation of place marketing strategies. He is the author and co-author of over 40 place brand strategies, publicity programmes and other strategic documents in marketing and local development. Experienced instructor and speaker in place branding and tourism. Enthusiast of localness and authentic experience in tourism.

I am inspired by: the world in general, people’s inventiveness, books.

I have no time: to read everything I would like to read.

My defining characteristic is: critical thinking.

A personality trait I’m trying to overcome: sometimes I am too critical of reality.

Which of my traits makes people angry: see above 🙂

What people value me for: the same as above, I think.

What I don’t like in people: treating oneself too seriously and having no respect for others.

What I bring into the team: a critical perspective on reality.

What I have learnt at Synergia: how to work with various (demanding) clients.

Favourite sketch/film/etc.: Fawlty Towers

I would recommend to everyone: Roztocze, craft beer, good books, healthy cuisine.


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