Meet the people with the experience and know-how.
Graduated from the SGH Warsaw School of Economics (Management and Marketing), and completed the Chartered Institute of Marketing’s programme. For nearly 15 years he has cooperated with a variety of international and domestic companies as marketing manager, sales director and advisor. Lecturer and doctoral student in place marketing. Member of professional organisations such as PTBRiO, PSPR and PTE.Read more
Place brands and tourism
He has a degree in law and psychology of social communication at the Maria Curie-Skłodowska University in Lublin. Co-founder, long-term president and member of the board of the Roztocze Local Tourist Organisation. For more than 10 years he has been dealing with the practical implementation of place marketing strategies.Read more
Brand and experience management
Owner and managing director of the marketing consultancy company Prime Code, Business Strategy Leader at Blue Fox. Doctor of economics in management sciences. Lecturer in WEMBA at the SGH Warsaw School of Economics and MBA at the Carlson School of Management, University of Minnesota and also certified marketing programmes of The Chartered Institute of Marketing in London. Instructor of management and marketing training programmes.Read more
Responsible for innovation management and development startegy. Creator of numerous processes and business models. Experienced marketing project coordinator.Read more
Research and analysis
She works on decision making systems to better understand what makes us choose a particular brand and reject another.Read more
Content & Communication Creator
Holder of a doctoral degree in humanities, specialising in art studies, art historian, artist, author of written works. Specialises in content marketing.Read more
Manager of over 30 advisory projects involving brands and brand communication for local government and business clients. Consultant in the development and management of city, regional and tourist product brands for more than 50 local governments. Author of several dozen publications on marketing, brand and promotional communication. Instructor in these fields with over 500 hours of training experience carried out for NGOs, commercial and local government entities.
I am inspired by: developing new solutions.
I have no time: (not enough) for my family and to play bridge.
My defining characteristic is: self-confidence.
A personality trait I’m trying to overcome: being unsystematic.
Which of my traits makes people angry: a lot of them.
What people value me for: ask them, not me.
What I don't like in people: lying and laziness.
What I bring into the team: business experience.
What I have learnt at Synergia: tolerance.
Favourite quote: 'Get busy living or get busy dying'.
Favourite sketch/film/etc.: Shawshank Redemption.
I would recommend to everyone: reading books.
I am inspired by: the world in general, people’s inventiveness, books.
I have no time: to read everything I would like to read.
My defining characteristic is: critical thinking.
A personality trait I’m trying to overcome: sometimes I am too critical of reality.
Which of my traits makes people angry: see above :)
What people value me for: the same as above, I think.
What I don't like in people: treating oneself too seriously and having no respect for others.
What I bring into the team: a critical perspective on reality.
What I have learnt at Synergia: how to work with various (demanding) clients.
Favourite sketch/film/etc.: Fawlty Towers
I would recommend to everyone: Roztocze, craft beer, good books, healthy cuisine.
Consultant in marketing strategy, branding, marketing communication and marketing effectiveness. Ministerial and local government expert in publicity policy, including for the Ministry of Regional Development in the promotion of European funds. Experienced brand and marketing manager.
Author of the books “Marka na cztery sposoby” (Brand in Four Ways), “Kod skuteczności” (Code of Being Effective), “Mity marketingowe” (Marketing Myths), “(R)ewolucja marki” (Brand (R)evolution), “Pozycjonowanie produktu” (Product Positioning) and many articles on positioning, brand strategies and other issues in strategic marketing. He also co-authored the book “Wskaźniki marketingowe” (Marketing Indicators). He runs a marketing-themed blog.
I am inspired by: good role models and good examples
I have no time: for petty matters
My defining characteristic is: I’m adamant when it comes to technical matters
A personality trait I’m trying to overcome: impatience
Which of my traits makes people angry: let other people judge
What people value me for: see above
What I don't like in people: ignorance combined with self-satisfaction
What I bring into the team: a broad outlook
What I have learnt at Synergia: I’m still learning
Favourite quote: all those that ring true
Favourite sketch/film/etc.: more than one
I would recommend to everyone: to learn about what’s different from our own experience
I am inspired by: society
I have no time: for books and sport
My defining characteristic is: intelligence
A personality trait I’m trying to overcome: motivation to work systematically
Which of my traits makes people angry: I rarely agree with them
What people value me for: communication skills
What I don't like in people: falsity
What I bring into the team: a critical look and creative development
What I have learnt at Synergia: that intelligence is not everything
Favourite sketch/film/etc.: "Miś"
I would recommend to everyone: mountain hiking and self-distance
I am inspired by: the human mind
I have no time: traveling
My defining characteristic is: creativity
A personality trait I’m trying to overcome: a pessimistic attitude
Which of my traits makes people angry: complaining
What people value me for: honesty
What I don't like in people: lack of honesty
What I bring into the team: good ideas
What I have learnt at Synergia: cooperation
Favourite sketch/film/etc.: book "The Little Prince"
I would recommend to everyone: being alone with your thoughts
I am inspired by: humans.
I have no time for: knitting, finishing a few articles and writing a novel.
What distinguishes me: perceptiveness, a surreal sense of humour and the ability to discuss any and all topics.
What I try to change in myself: emotional attachment to objects which I keep collecting in horrific amounts.
What annoys others about me: the fact that it’s hard to make me leave house and go out.
What others appreciate about me: empathy, intuition and ease of finding information.
What I dislike about others: unreliability, snobbery, judging by appearances, hypocrisy, and selfishness.
My contribution to the team: neophyte zeal, fresh point of view, and well-written content.
What I learnt in Synergia: that there’s a human side to marketing.
Favourite quote: “Just because you’re paranoid doesn’t mean they aren’t out to get you” – Woody Allen | “What strange forms the madness of sane people can take […]” – Stanisław Ignacy Witkiewicz, Farewell to Autumn | “I have the ambition to use the inalienable right to decide for myself what is appropriate and what is not appropriate for a woman my age” – Katarzyna Nosowska
Favourite sketch/movie/etc.: Monty Python (all of their works); Whatever Works, Annie Hall, Manhattan (dir. Woody Allen); Leo Tolstoy Anna Karenina; Jane Austen Pride and Prejudice; Harper Lee To Kill a Mockingbird; music – anything featuring Maynard James Keenan (Tool, A Perfect Circle, Puscifer); in visual and conceptual terms – 16th and 17th century Dutch engravings.
What I recommend to everyone: get enough sleep and verify the information before passing it on.