RESULTS ORIENTED

Place Marketing Agency

About Synergia

We discover potential and transform it into value.

Where others discuss methods, tools and processes, we design actions that lead to measurable effects.
Our focus is on brand strategy implementation, but we also deal with analysis and creation. We favour experience over spectacle. For us, publicity is a tool, not an end in itself.
For over 10 years now we have supported cities, regions and organisations completing nearly 100 different projects.

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Our services

From concept to reality.

Our greatest assets include extensive know-how and the experience we’ve gathered working on numerous projects in various areas of place marketing. The foundation of our services is our own unique model of implementing place brand strategies – Place Brand Trigger. In creating Strategies for Cities 2.0 we use the familiar methods of business strategic management. Read more

Case studies

Discover our top projects.

ŁÓDZKIE VOIVODESHIP

„The Łódzkie promuje brand – building, positioning and promoting the brand of the Łódzkie Voivodeship in 2013-2015” is the promotional strategy of the Łódzkie Voivodeship.
CASE STUDY

REGIO RESOVIA

Thanks to the initiative of the “Rzeszów Agglomeration” Association of Local Governments, a new unique place brand on the map of Poland is being developed.
CASE STUDY

LUBLIN

The biggest city in eastern Poland and the capital city of the Lubelskie Voivodeship. The Lublin – City of Inspiration brand is one of the few city brands which have been consistently developed and have gained the recognition of residents, tourists and marketing specialists.
CASE STUDY

HAJNÓWKA

Hajnówka is very young when you compare it with other Polish cities. However, its history is closely tied with a place that has existed for a very long time – the Białowieża Primeval Forest.
CASE STUDY

BYDGOSZCZ

In beginning our work on the brand of Bydgoszcz, a rapidly developing city in the heart of Europe, we asked ourselves “What is it that we’re after here exactly?” What are we trying to achieve by creating the brand and what purpose will it serve?
CASE STUDY

CARPATHIA

The Carpathian Mountains are mystical mountains in Central Europe, which are still little known to tourists from all over the world.
CASE STUDY

People

Meet the people with the experience and know-how.

Piotr Lutek

Brand strategies

Graduated from the SGH Warsaw School of Economics (Management and Marketing), and completed the Chartered Institute of Marketing’s programme. For nearly 15 years he has cooperated with a variety of international and domestic companies as marketing manager, sales director and advisor. Lecturer and doctoral student in place marketing. Member of professional organisations such as PTBRiO, PSPR and PTE.

Michał Basiński

Place brands and tourism

He has a degree in law and psychology of social communication at the Maria Curie-Skłodowska University in Lublin. Co-founder, long-term president and member of the board of the Roztocze Local Tourist Organisation. For more than 10 years he has been dealing with the practical implementation of place marketing strategies.

Jacek Pogorzelski

Brand and experience management

Owner and managing director of the marketing consultancy company Prime Code, Business Strategy Leader at Blue Fox. Doctor of economics in management sciences. Lecturer in WEMBA at the SGH Warsaw School of Economics and MBA at the Carlson School of Management, University of Minnesota and also certified marketing programmes of The Chartered Institute of Marketing in London. Instructor of management and marketing training programmes.

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Contact

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